Now that you’ve successfully set up your PODlify account you can start promoting your art and designs!
Marketing and promotion can be a tricky thing for some people. Over the last 2 years I’ve been doing a lot of work in the artist well-being space, and a common thread that came up as a source of anxiety and stress for artists was the pressure and expectations of marketing. We can go more in-depth into the personal concerns in that space another time, but for now I wanted to share a few tips on how to get the word out and promote your art.
In order to do that you need to first understand that it’s your art, your hard work, and it’s totally okay for you to want to promote and market it. When it comes to this topic there’s really only one opinion that matters and it’s YOURS! So if you’re comfortable promoting and selling your work then dive right in!
Always try your best to lock in the same username across all POD and social media platforms. This can be tricky, believe me. I know of at least 2 other artists who share my name which is why I had to add the “art” to the end of it to secure my place online. Try to keep any name variation simple where you can to avoid any confusion.
WHERE DO I EVEN START?
Once you’ve locked in your social media accounts then it’s good to experiment a bit and find your comfort zones with it all. People prefer different platforms for different reasons and it’s important to find the right one for you.
I use Instagram mostly as I like to have the art be the focus. You don’t want people to feel like they’re just being sold to constantly though so it’s always worthwhile splitting up your product posts with things like work in progress shots of your art.
It can be pretty overwhelming trying to manage so many platforms at once, but that’s where PODlify really comes into play. With the recently launched GALLERY page you don’t need to worry about posting links to all your POD sites, you can just share your PODlify Gallery page and it’ll give everyone access to a gallery of your art with all the available places they can buy it.
And even better than that is that it also has a place for you to share your social media and website links, making it the dream combo of an online gallery and link tree. This really helps to simplify and streamline so many processes and makes it easier to develop your own focused approach to your promotion.
Once you’ve worked out a routine and approach to things, stick to it! You can refine things as you go, but it’s really important that you share your art regularly. And if you can do it in a reliable and consistent way then it will encourage people to follow you and stick around to see what’s coming next.
I’ve been in the game for a long time and I’ve seen some really amazing artists give up after not getting the attention or traction they were expecting from the start. The POD artist community is big, and gets bigger every day. The population of artists on the various POD platforms has exploded during COVID as more people sought alternative income streams. It might take some time to get that first sale, and the second, but if you stick to your guns and keep sharing your art then your audience will grow over time.
So there are a few of the basics for getting started. We’ll cover this area more in the future as it’s a huge and ever evolving space to occupy.