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Redbubble Fan Art Program: Promoting Fan-Made Art

Redbubble is a print on demand marketplace that has been around for more than ten years. It offers artists and designers the opportunity to sell their artwork on a variety of physical products. These products include t-shirts, stickers, home decors, phone cases, and more. Redbubble currently offers more than 70 physical products and hosts more than 70M artworks. You can learn more about Redbubble and how to make money through it here.

Redbubble Marketplace

In addition to physical products, Redbubble has different partnerships and programs. One of the most popular programs on Redbubble is the Fan Art Program, which features artwork inspired by popular movies, TV shows, video games, and other forms of entertainment.

Redbubble Fan Art Program

To promote fan-made art, Redbubble curates a collection of fan art that has been officially licensed by the copyright holders of the original content. This program ensures that fan artists can legally sell their fan art on Redbubble, without fear of copyright infringement or legal action from the copyright holders.

If you’re active in print on demand communities, you might have heard about takedowns. This is because many big platforms in the POD space follow strict guidelines to make sure they comply with IP law. You can find all existing Redbubble partnerships here.

If Redbubble doesn’t have a partnership with the brand that is related to your design, your designs might be taken down for IP or copyright violation reasons.

How does Redbubble’s Fan Art Program work?

Redbubble’s Fan Art Program is designed to provide a platform for fan artists to showcase their artwork and earn money from their creations. Here are the four basic steps to participate in the program:

  • Create fan art inspired by a licensed property: If your artwork is inspired by a licensed property, such as a movie, TV show, or video game, it must comply with Redbubble’s content guidelines and the copyright holder’s guidelines. This step is very important to make sure your artwork will get quick approval. You can find all the relevant guidelines here.

  • Submit the fan art to Redbubble: Once the fan art is created, the artist can upload it to Redbubble and apply for inclusion in the Fan Art Program. Redbubble will review the artwork to ensure that it meets the program’s guidelines and the copyright holder’s guidelines. The turnaround time might vary depending on the brand, but generally it’s a quick process.

  • Wait for approval: If the fan art is approved, it will be added to the Fan Art Program and promoted on Redbubble’s website. The artist will receive a notification of the approval.

  • Earn money from sales: When customers purchase products featuring the fan art, the artist will earn a commission on the sale. The commission rate varies depending on the product and the artist’s level of participation in Redbubble’s seller program.

What are the benefits of Redbubble’s Fan Art Program?

Redbubble’s Fan Art Program offers several benefits to fan artists who participate, including:

  • Exposure: By being included in the Fan Art Program, artists have the opportunity to reach a wider audience and gain exposure for their fan art. Generally Redbubble will give more exposure and valuable place in the marketplace for Fan Art programs and also include them in specific campaigns that will reach a massive number of buyers.

  • Legitimacy: The Fan Art Program provides a legal and legitimate way for fan artists to sell their artwork, without fear of legal action from the copyright holders.

  • Commission: Artists can earn a commission on the sale of products featuring their fan art, which can provide a valuable source of income.

  • Support: Redbubble provides support and resources for artists who participate in the Fan Art Program, including tutorials, marketing tips, and best practices. Don’t be hesitant to reach out to the Redbubble Artist community team.

We highly recommend considering this program if you are interested in designing for pop culture. You can get all the information you need to get started from Redbubble here.

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